<HTML><HEAD><TITLE>XI Congresso de Ciências da Comunicação na Região Sul</TITLE><link rel=STYLESHEET type=text/css href=css.css></HEAD><BODY aLink=#ff0000 bgColor=#FFFFFF leftMargin=0 link=#000000 text=#000000 topMargin=0 vLink=#000000 marginheight=0 marginwidth=0><table align=center width=700 cellpadding=0 cellspacing=0><tr><td align=left bgcolor=#cccccc valign=top width=550><font face=arial size=2><strong><font face=Verdana, Arial, Helvetica, sans-serif size=3><font size=1>XI Congresso de Ciências da Comunicação na Região Sul</font></font></strong><font face=Verdana size=1><b><br></b></font><font face=Verdana, Arial,Helvetica, sans-serif size=1><strong> </strong></font></font></td><td align=right bgcolor=#cccccc valign=top width=150><font face=arial size=2><strong><font face=Verdana, Arial, Helvetica, sans-serif size=1><font  size=1>ResumoID:PP09.787-1</font></em></font></strong></font></td></tr><tr><td colspan=2><br><br><table align=center width=700><tr><td>Modalidade: <b>Anúncio impresso (avulso)</b><p align=justify><strong>SEM SAÍDA</strong></p><p align=justify><b><u>Marco Antonio Franz </u></b>  (<i>Centro Universitário Feevale</i>)<br><br></p><b><font size=2>Resumo</font></b><p align=justify class=tres><font size=2><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 11"><meta name="Originator" content="Microsoft Word 11"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CUSURIO%7E1%5CCONFIG%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml"><!--[if gte mso 9]><xml>਍ഀ
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<![endif]--><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;;">Um anúncio é uma das formas de solucionar um਍ഀ
problema de comunicação. Com base nesta afirmativa, este trabalho apresenta os਍ഀ
fundamentos relacionados com os processos de pesquisa, planejamento e criação਍ഀ
de uma peça publicitária que foi veiculada em um jornal comunitário.</span>਍ഀ
਍ഀ
</font></p><br><b>Palavras-chave: </b>&nbsp;Anúncio, Arte, Comunicação, Publicidade</td></tr></table></tr></td></table></body></html>਍ഀ