<HTML><HEAD><TITLE>XII Congresso de Ciências da Comunicação na Região Centro-Oeste</TITLE><link rel=STYLESHEET type=text/css href=css.css></HEAD><BODY aLink=#ff0000 bgColor=#FFFFFF leftMargin=0 link=#000000 text=#000000 topMargin=0 vLink=#000000 marginheight=0 marginwidth=0><table align=center width=700 cellpadding=0 cellspacing=0><tr><td align=left bgcolor=#cccccc valign=top width=550><font face=arial size=2><strong><font face=Verdana, Arial, Helvetica, sans-serif size=3><font size=1>XII Congresso de Ciências da Comunicação na Região Centro-Oeste</font></font></strong><font face=Verdana size=1><b><br></b></font><font face=Verdana, Arial,Helvetica, sans-serif size=1><strong> </strong></font></font></td><td align=right bgcolor=#cccccc valign=top width=150><font face=arial size=2><strong><font face=Verdana, Arial, Helvetica, sans-serif size=1><font  size=1>ResumoID:PP01.685-1</font></em></font></strong></font></td></tr><tr><td colspan=2><br><br><table align=center width=700><tr><td>Modalidade: <b>Agência Jr. de Publicidade e Propaganda (conjunto/série)</b><p align=justify><strong>PONTO E VÍRGULA: AGÊNCIA JÚNIOR DA UNIVERSIDADE FEDERAL DE GOIÁS</strong></p><p align=justify><b><u>Vanessa Sant'ana Costa </u></b>  (<i>Universidade Federal de Goias</i>)<br><br></p><b><font size=2>Resumo</font></b><p align=justify class=tres><font size=2>A Ponto e Vírgula Propaganda, empresa júnior da Ufg apresenta um de seus cases de sucesso: Tropel.<br><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 11"><meta name="Originator" content="Microsoft Word 11"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CCONFIG%7E1%5CTemp%5Cmsohtml1%5C10%5Cclip_filelist.xml"><!--[if gte mso 9]><xml>਍ഀ
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<![endif]--><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;;"></span><br></font></p><br><b>Palavras-chave: </b>&nbsp;cliente, empresa júnior, problema de comunicação, publicidade</td></tr></table></tr></td></table></body></html>਍ഀ