‘LIGHTING UP SCREENS AROUND THE WORLD':਍ഀ SONY AND THE DEVELOPMENT OF THE LOCAL LANGUAGE PRODUCTION

Courtney Brannon Donoghue (University of Texas-Austin)

This paper is a historical, institutional, and industrial discourse analysis of Sony and the development of their LLP strategy using trade publications, box office data, and interviews. On the one hand, I am interested in examining the cultural and geographical language utilized to promote or defend these practices. How do Sony executives articulate this strategic shift towards localization in their international film operations?਍ഀ On the other hand, how do LLP’s operate on a local or national cinema level? Taking one of Sony’s biggest markets Brazil as my example, I will consider Sony do Brasil as major co-producer and distributor within the pós-retomada film industry. Sony’s LLPs function as a significant part of the contemporary Brazilian cinema and are routinely਍ഀ many of the most popular theatrical releases. .